Iodex

An animated ad series showcasing Iodex Ultragel's odor-free pain relief, resonating with daily life scenarios and boosting sales.

Industry

Pharmaceutical

Headquarters

Brentford, London

Founded

2000

Company size

97,000

Challenge

Iodex Ultragel faced the challenge of breaking through consumer hesitation surrounding traditional pain gels, primarily due to their strong odors. The brand needed to differentiate itself while addressing a deeply personal and relatable pain point: the embarrassment caused by lingering smells. Furthermore, the campaign had to engage a broad demographic spectrum, from fitness enthusiasts to the elderly, requiring a creative and universally appealing approach to messaging.

Results

The campaign exceeded expectations, achieving a 23% increase in sales and generating over 1.44 million YouTube views with an 82% viewer completion rate. Surveys indicated a 38% improvement in brand perception, with the "No Smell, Only Relief" message resonating deeply. The relatable storytelling and concise animated ads fostered significant social traction, establishing Iodex Ultragel as a preferred choice for odor-free pain relief across diverse consumer groups.

1.44M

Views achieved

25%

Sales increase

84%

Brand perception increse

Trusted by Professionals

While most of my client reviews are NDA-protected (because, you know, top-secret agency white label stuff), I managed to sneak in a few favorites from my previous partners.

"We've worked with Explayin and Nebu Nelson for 7 years, and their collaboration with our marketing team has been exceptional. Their deep understanding of V-Guard's brand language and the cultural nuances of Onam made the campaign a huge success, driving a remarkable increase in sales."
Nandagopal Nair
Vice President - Brand, V-Guard
"We started our association with Explayin for rebranding, and they delivered international-standard branding. Their creativity in the PrimePOS campaign captured restaurant challenges, leading to a increase in sign-ups, perfectly aligning with our goals."
Anirban Majumdar
COO, UrbanPiper
"Explayin exceeded expectations with the Iodex Ultragel ads. They effectively addressed audience pain points through engaging, humorous animations. Their brand understanding and goal-oriented approach led to a significant boost in sales and social media engagement."
Nidhi Chopra
Grey India
"Explayin Media Works understood the Uber Marketplace's complexity, creating an animated video that highlighted simplicity, transparency, and emotional connection.
Their goal-oriented approach was key to our 40% rise in sign-ups."
Anubha Garg
Marketing Manager, Uber
"We've worked with Explayin and Nebu Nelson for 7 years, and their collaboration with our marketing team has been exceptional. Their deep understanding of V-Guard's brand language and the cultural nuances of Onam made the campaign a huge success, driving a remarkable increase in sales."
Nandagopal Nair
Vice President - Brand, V-Guard