Uber Marketplace

An animated ad series showcasing Uber Marketplace as a reliable solution for aspiring drivers, driving significant sign-ups.

Industry

Technology

Headquarters

San Francisco

Founded

2009

Company size

30,400

Challenge

The Uber Marketplace campaign faced multiple challenges. Many aspiring driver-partners lacked awareness of Uber’s rental options and trusted informal networks instead. Additionally, overcoming regional language barriers and skepticism about transparency required a thoughtful, localized approach. Educating audiences about the referral program’s benefits while addressing their financial concerns was vital to the campaign’s success.

Results

The campaign exceeded expectations with a 42% surge in sign-ups, particularly in Northern India, where Uttar Pradesh, Delhi, and Haryana saw notable growth. With over 2.1M YouTube views, 15,000+ shares, and 60% of registrations via referrals, Uber established Marketplace as a trusted, driver-friendly platform, increasing brand trust by 45%.

42%

Sign-up increase

25%

Increase in User Retention

84%

Increase in Time Spent on Website

Trusted by Professionals

While most of my client reviews are NDA-protected (because, you know, top-secret agency white label stuff), I managed to sneak in a few favorites from my previous partners.

"We've worked with Explayin and Nebu Nelson for 7 years, and their collaboration with our marketing team has been exceptional. Their deep understanding of V-Guard's brand language and the cultural nuances of Onam made the campaign a huge success, driving a remarkable increase in sales."
Nandagopal Nair
Vice President - Brand, V-Guard
"We started our association with Explayin for rebranding, and they delivered international-standard branding. Their creativity in the PrimePOS campaign captured restaurant challenges, leading to a increase in sign-ups, perfectly aligning with our goals."
Anirban Majumdar
COO, UrbanPiper
"Explayin exceeded expectations with the Iodex Ultragel ads. They effectively addressed audience pain points through engaging, humorous animations. Their brand understanding and goal-oriented approach led to a significant boost in sales and social media engagement."
Nidhi Chopra
Grey India
"Explayin Media Works understood the Uber Marketplace's complexity, creating an animated video that highlighted simplicity, transparency, and emotional connection.
Their goal-oriented approach was key to our 40% rise in sign-ups."
Anubha Garg
Marketing Manager, Uber
"We've worked with Explayin and Nebu Nelson for 7 years, and their collaboration with our marketing team has been exceptional. Their deep understanding of V-Guard's brand language and the cultural nuances of Onam made the campaign a huge success, driving a remarkable increase in sales."
Nandagopal Nair
Vice President - Brand, V-Guard