UrbanPiper

Prime POS transforms restaurant operations, simplifying order management and boosting efficiency with a seamless, integrated platform for restaurateurs.

Industry

SAAS

Headquarters

Bangalore

Founded

2015

Company size

240

Challenge

The restaurant industry in India is diverse, with independent operators and chains facing unique challenges. Managing orders from multiple delivery platforms was chaotic, often leading to delays and errors. Overcoming skepticism towards technology, catering to regional language needs, and showcasing the tangible benefits of a unified POS system required a highly relatable and innovative campaign approach.

Results

The campaign achieved outstanding results, with a 45% surge in sign-ups and a 250% increase in trial engagement for Prime POS. Revenue grew by 180%, driven by effective sign-up-to-trial conversions. The campaign’s localized approach and relatable storytelling resonated deeply with restaurant owners, cementing Prime POS as a trusted solution across India.

45%

Rise in sign-ups

25%

Increase in trials

84%

Business growth

Trusted by Professionals

While most of my client reviews are NDA-protected (because, you know, top-secret agency white label stuff), I managed to sneak in a few favorites from my previous partners.

"We've worked with Explayin and Nebu Nelson for 7 years, and their collaboration with our marketing team has been exceptional. Their deep understanding of V-Guard's brand language and the cultural nuances of Onam made the campaign a huge success, driving a remarkable increase in sales."
Nandagopal Nair
Vice President - Brand, V-Guard
"We started our association with Explayin for rebranding, and they delivered international-standard branding. Their creativity in the PrimePOS campaign captured restaurant challenges, leading to a increase in sign-ups, perfectly aligning with our goals."
Anirban Majumdar
COO, UrbanPiper
"Explayin exceeded expectations with the Iodex Ultragel ads. They effectively addressed audience pain points through engaging, humorous animations. Their brand understanding and goal-oriented approach led to a significant boost in sales and social media engagement."
Nidhi Chopra
Grey India
"Explayin Media Works understood the Uber Marketplace's complexity, creating an animated video that highlighted simplicity, transparency, and emotional connection.
Their goal-oriented approach was key to our 40% rise in sign-ups."
Anubha Garg
Marketing Manager, Uber
"We've worked with Explayin and Nebu Nelson for 7 years, and their collaboration with our marketing team has been exceptional. Their deep understanding of V-Guard's brand language and the cultural nuances of Onam made the campaign a huge success, driving a remarkable increase in sales."
Nandagopal Nair
Vice President - Brand, V-Guard