V-Guard

V-Guard’s Onam campaign blends festive offers with cultural storytelling, boosting sales and engagement during Kerala’s biggest festival.

Industry

Consumer Electronics

Headquarters

Kochi, India

Founded

1977

Company size

4,500

Challenge

V-Guard faced the challenge of standing out in the highly competitive Onam market, where brands aggressively vie for consumer attention. The campaign needed to appeal to a culturally specific Kerala audience while effectively promoting multiple product categories. Additionally, achieving synergy between traditional TV ads and digital media content to boost brand visibility and engagement posed a significant hurdle in crafting a cohesive and impactful strategy.

Results

The campaign achieved remarkable success, with sales for key products increasing by 128% during the Onam season. Social media engagement surged by 40%, driven by culturally resonant content and interactive campaigns. Positive brand recall and sentiment soared due to the relatable storytelling and festive themes. Retail stores reported higher foot traffic, demonstrating the effectiveness of the combined TV and digital approach in connecting with the Kerala audience during a culturally significant period.

128%

Sales growth

25%

Social Shares

84%

Views achieved

Trusted by Professionals

While most of my client reviews are NDA-protected (because, you know, top-secret agency white label stuff), I managed to sneak in a few favorites from my previous partners.

"We've worked with Explayin and Nebu Nelson for 7 years, and their collaboration with our marketing team has been exceptional. Their deep understanding of V-Guard's brand language and the cultural nuances of Onam made the campaign a huge success, driving a remarkable increase in sales."
Nandagopal Nair
Vice President - Brand, V-Guard
"We started our association with Explayin for rebranding, and they delivered international-standard branding. Their creativity in the PrimePOS campaign captured restaurant challenges, leading to a increase in sign-ups, perfectly aligning with our goals."
Anirban Majumdar
COO, UrbanPiper
"Explayin exceeded expectations with the Iodex Ultragel ads. They effectively addressed audience pain points through engaging, humorous animations. Their brand understanding and goal-oriented approach led to a significant boost in sales and social media engagement."
Nidhi Chopra
Grey India
"Explayin Media Works understood the Uber Marketplace's complexity, creating an animated video that highlighted simplicity, transparency, and emotional connection.
Their goal-oriented approach was key to our 40% rise in sign-ups."
Anubha Garg
Marketing Manager, Uber
"We've worked with Explayin and Nebu Nelson for 7 years, and their collaboration with our marketing team has been exceptional. Their deep understanding of V-Guard's brand language and the cultural nuances of Onam made the campaign a huge success, driving a remarkable increase in sales."
Nandagopal Nair
Vice President - Brand, V-Guard